Lando Norris F1 Driver
“Being deeply involved in sports has given me a unique perspective on its landscape. With Apex’s guidance, I’m tapping into that insight to discover exciting investment opportunities. It’s not just about capital for me; it’s about strategically positioning myself as a genuine contributor in the sports investment world.”
Carlos Sainz F1 Driver
“The chance to strategically invest in Alpine was an opportunity I couldn’t ignore. The heritage of the team, mixed with the global growth of Formula 1 as a sport and brand made this a very serious proposition. I am excited to start this journey with Apex and a great group of fellow investors and hope to help the team achieve its full potential.”
Anthony Joshua World Champion Boxer
“I have been investing in startups for some time now. Gaining access to the right opportunities is paramount. By joining Apex I will not only be able to access the right opportunities, on top of that I can share my investment experiences with other athletes and learn from theirs.
A powerful and exciting combination.”
Raphael Varane Como 1907
“By partnering with Apex, I can invest and collaborate with companies that have the potential to shape the future of sports. I believe that through my experiences as a professional athlete, I have the ability to add unique insights as an investor.”
Kanoa Igarashi World Surf League & Olympic Medalist
“Athletes have always been in a position to help accelerate growth for companies impacting the sport’s world. We were just missing the right platform [Apex] to bring together a community of like minded entrepreneurial athletes.”
Jan Vertonghen Belgium National Football Team
“As a professional athlete, I am always concerned about the future of sports. Alongside Apex i know i can play a role in this. In particular, being a Portuguese athlete competing to become world champion, it is great to see Apex, a portuguese company, on their way to become the go-to investor in sports, globally.”
Miguel Oliveira MotoGp Rider
“In Formula One, I’ve learned the value of risk and innovation, principles i now apply to investments through Apex. It’s about using our learnings as athletes as a competitive edge to drive forward-thinking projects, demonstrating that our skills extend beyond performance.”
Valtteri Bottas F1 Driver
“The world of investing is new to me. You hear and read a lot about the subject, but to actually invest can be tough. Through Apex, I’ll take my first steps as an active investor, and it’s a great place to start because I’ll be investing in sports, an industry I can understand and add value to.”
Ferdi Kadioglu Brighton & Hove Albion F.C.
“I’m excited to be joining Apex’s group as an investor into Alpine F1 team. Our shared goal as an investment group is to help contribute to its continued success on the grid, at a time when F1 is facing incredible growth as a sport. As a footballer, I understand the importance of teamwork, innovation and determination in achieving goals.”
Trent Alexander-Arnold Liverpool FC
“Very happy to join forces with Apex in this investment in Alpine F1, which is a special opportunity for me. I believe in the growth of the sport and I’m confident that Alpine is the right team to partner with. Their history as a team combined with the commercial and industry expertise of apex make the great combination.”
Juan Mata Ex Chelsea FC, Manchester United & Spain National Team
“By investing with Apex, I’m embracing the opportunity to directly contribute to the growth of the sports industry at a global level. It’s about using our position as athletes to invest in the future of our industry, and I’m confident I’ll be able to channel a lot of strategic value through Apex.”
Marcelo Vieira Fluminense
Athlete Council
We believe athletes’ insights and perspectives are essential in guiding our investment decisions. That’s why we created Athlete Councils.
Whether evaluating a specific opportunity or analyzing the broader sports landscape, this collaborative approach fosters meaningful discussions, enables athletes to share experiences, and strengthens connections within our network.
Frequently Asked Questions
Why is it a good time to invest in Sports?
Sports is experiencing unprecedented growth, cementing its position as an alternative investment class. This expansion is driven by rising media rights, emerging technologies, and global fan engagement. Institutional capital is flowing into the sector, recognizing its resilience, scalability, and strong revenue streams—creating a prime environment for investors to enter
Why should athletes invest with APEX?
APEX is a specialized sports investor with a proven track record. Most importantly, our athlete-driven model ensures that athletes are empowered and actively involved in the investment process. By combining APEX’s financial expertise with athletes’ industry knowledge, we not only drive strong financial returns but also create opportunities for athletes to learn, grow, and develop their brand outside of performance.
Who can join the APEX athlete community?
We welcome any athlete who is curious and interested in investing in sports while learning and being part of a like-minded community of athletes. Simply reach out to our Athlete Relations team at [email protected].
Where do I start, what investment opportunities are available?
Start by scheduling an initial call with our Athlete Relations team. We usually have a couple of live investment opportunities that you can choose from depending on your interests and risk profile.
Do I need investing experience to join?
No, investing experience is not required. We guide athletes through the process, helping them make informed and smart investment decisions.
