The Elite Performance Fund (EPF) provides strategic capital to founders building companies from Pre-Seed to Series A.
Our multi-stage investment approach includes the APEX Impact Program (AIP), as well as our traditional investment process, where we co-invest to support companies as they scale.
Portfolio
Hexis is optimizing performance for athletes and coaches with personalized nutrition powered by AI.
Hexis automates an individual’s nutrition plan, providing personalized recommendations, based on pre-correlated data points inputted by the user and/or coach. In addition, the desktop platform empowers coaches and nutritionists with advanced features that enhance their client management capabilities.
Output Sports develops technologies for performance analysis in sports. The company has developed a sensor that measures +180 types of off-field movement-based metrics such as strength, power, speed and balance, and uses advanced algorithms to provide coaches and athletes with insights and personalized training recommendations.
Founded in 2010, PlaySight has developed a leading AI and analytics platform for sports.
Based on camera technology, proprietary artificial intelligence (AI), and deep learning algorithms, PlaySight’s “SmartCourt” platform connects the physical activities on the field and the digital world of athletes, teams, coaches, referees, and fans.
It includes functionalities such as automated production and live streaming, video playback (VARLight), coaching tools, and an OTT channel for live and on-demand sports.
ScorePlay is an all-in- one media management platform that enhances sports brands’ digital network. Through its AI- powered engine, content is centralized, indexed and distributed instantly, enabling teams, leagues and athletes to focus on engaging storytelling strategies.
Traits is a sports-agnostic, club-specific, athlete profiling tool, that uses objective event data to reflect each athlete’s performance DNA. Traits structures and visualizes the analysis of data of each organization’s unique sporting philosophy and specifically uses their language.
TMRW Sports is a tech-focused company co-founded by professional golfers Tiger Woods and Rory McIlroy, along with sports executive Mike McCarley, in 2021. The company aims to redefine how the next generation of fans play and consume sports.
TMRW Sports’ first project, TGL, is a tech-infused golf league in partnership with the PGA TOUR that will launch in 2024. TGL features six teams of three players competing over 18 holes in a short-game format, with each broadcast being two hours long, in front of a live audience and a primetime televised match.
VRTL is an end-to-end web-based platform that enables sports, media, and entertainment organizations to create authentic fan experiences, in a virtual environment.
Experiences include 1×1 live autograph meet and greets, to 10,000-person fanfests, driving greater revenues, higher retention rates, and new data sources for customers.
Lucky Seatz revolutionizes the lottery experience by turning stadium seats into unique lottery tickets. Fans of any club can select their favorite seat via the Lucky Seatz app, entering a draw for exciting prizes like cash, exclusive experiences, and sponsor-donated rewards. Whether playing once or subscribing for ongoing chances, fans can enjoy a fun, interactive way to support their team.
The vision extends to creating a virtual stadium, offering even more engaging experiences beyond traditional lotteries.
Samphire is deeply committed to advancing public awareness, knowledge, and innovative treatment options in women’s health. Following research and development, the company prioritizes investment in free educational resources, making them accessible globally through a mobile app, website, social media, newsletters, in-depth guides, tools for healthcare practitioners, and community events.
Samphire believes that equipping women with clear, up-to-date research is the most powerful way to empower them to make informed decisions about their physical and mental well-being.
Model Health offers lab-grade yet accessible solution to track rehabilitation progress, identify performance gap, and support evidence-based practice. It streamlines the collection of comprehensive movement data via smartphone and delivers clear and actionable insights for trainers and physical therapists.
Graymatter is a Chicago‑based cognitive wellness company dedicated to making brain health accessible and feelable. Its flagship nootropic drink mix, Bright Mind, delivers noticeable cognitive enhancement within minutes while supporting long‑term brain health – without the jitters or crash of traditional stimulants.
IDL is a global professional league transforming dance into a global sport. Founded by the creators of STEEZY, IDL unites elite teams from around the world under a structured season with contracts, major prizes, and championships. Combining the rigor of professional sport with the spectacle of live entertainment, IDL is redefining what competition looks like for a new generation.
“From day one, APEX has been a true partner to VRTL, providing invaluable international sports connections that have fueled our growth beyond the U.S. Their expertise in business operations, fundraising, and startup trends has been invaluable in guiding a first-time founder like me to success.”
Courtney Jeffries VRTL
CEO & Founder
“For an emerging league out of the United States it’s important to have strategic investors that bring you that international exposure. Apex has an understanding about the sports lanscape in Europe and the ability to help TMRW sports navigate those markets at different levels.”
Joey Brander TMRW Sports
Founding Partner & Vice President
“The last 6 months working with APEX has been an incredible accelerator for or growth, and we’re deeply grateful for their consistent support and generosity. Their introductions across the athletic space have opened doors we couldn’t have accessed otherwise, fueling vital conversations and hopefully partnerships very soon.”
Emilė Radytė Samphire Neuroscience
CEO & Co- Founder
“We’re so happy to be able to work with such prestigious backers from the industry. Apex played a key role bridging Scoreplay and the U.S. Market and they have recently connected us to premium assets in motorsports”
Victorien Tixier Scoreplay
Co-Founder & CEO
“The Apex team is constantly engaging with different stakeholders across the industry, their insight can help Playsight identify new customers and emerging sports such as the use-case we’re currently working on with major league pickleball”
Chen Shachar Playsight
Co-Founder & CEO
IMpact Program
Investing in passionate founders building innovative early-stage technologies, whose goal is to positively influence the future of Sports, Media, & Entertainment.
The Impact Program is a highly collaborative format where founders have their first institutional backing experience.
