How we invest

Elite Performance Fund

Investing from Seed to Series A in sports related technology and innovation. Launched in September 2023 with an active athlete community of LP's combined with institutional backing from strategic stakeholders across Sports, Media & Entertainment

Deal by Deal

Investing on a deal by deal basis in the intersection of Sports, Media & Entertainment. Hands-on approach with flexible entry points and ownership targets in companies that have a compelling product


"For an emerging league out of the United States it's important to have strategic investors that bring you that international exposure. APEX has an understanding about the sports lanscape in Europe and the ability to help TMRW Sports navigate those markets at different levels"

Joey Brander

Founding Partner & Vice President, TMRW Sports

"The APEX team is constantly engaging with different stakeholders across the industry, their insight can help Playsight identify new customers and emerging sports such as the use-case we're currently working on with Major League Pickleball"

Chen Shachar

Co-Founder & CEO, Playsight

We’re so happy to be able to work with such prestigious backers from the industry. APEX played a key role bridging ScorePlay and the U.S. market and they have recently connected us to premium assets in motorsports"

Xavier Green

Co-Founder, ScorePlay