What We Do
APEX is a sports-focused investment firm backed by world-class athletes. We invest across the entire sports landscape — from early-stage companies redefining how sports is performed and experienced, to emerging concepts and established properties. Our investment strategies span Venture Capital, Growth, and Private Equity.
Driven by our athlete-led approach, we unlock unique access to exclusive opportunities, creating long-term value and delivering strong returns across every investment.
INVestment Strategies
OUR athlete dna
We believe athletes have the power to transform the industry of sports as active investors. With deep understanding of the sector, unrivalled access and influential networks, athletes have a unique perspective on market opportunities.
When paired with APEX’s financial and operational expertise, this creates a powerful investment model—one that drives strategic value, unlocks exclusive deals, and helps shape the future of sport.
Leadership
We are a team of industry professionals across three countries with deep expertise in Sports, Media, Entertainment, and Finance.
Our proven track record demonstrates our ability to craft tailored corporate strategies and capitalize on commercial opportunities to drive growth across APEX’s assets.
