Investment strategy

Venture Capital

Investing from Pre-Seed to Series A, in companies that are reshaping the Sports, Media and Entertainment industry. Our pre-seed investments are channeled through a dedicated Impact Program, while the rest are directed via the Elite Performance Fund or deal-by-deal
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Growth & Private Equity

Targeting minority stakes in premium sports and media assets with strong brands and high growth potential. Our approach involves strategic investments through deal-by-deal, allowing us to contribute value beyond capital
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News

Drake invests in Venezia, will sponsor kit

APEX takes minority stake in Venezia FC

What is the investment fund that partners with City and Liverpool stars that signed a deal with Marcelo and targets the Brazilian market

Apex adds latest athlete investors to €50m venture capital fund

F1 Driver Alex Albon, Man City’s John Stones Join Athletes Investing in Golf League

McIlroy, Joshua and Alexander-Arnold among F1 Alpine team co-investors

Lando Norris and Carlos Sainz follow Varane on £42M move

APEX Launches Sports Fund With F1 Driver Lando Norris

F1 drivers Sainz and Norris team up with soccer stars backing investment fund

Lisbon-based APEX launches €50M athlete-driven fund

The Business Model of Venture Capital

Investing with elite athletes, a profile of APEX

PlaySight targets expansion into Racket Sports with APEX

APEX & Kevin Durant fuel ScorePlay's expansion

F1 Driver group investing in Tiger Woods & Rory Mcllroy project

Steven Adams amongst athletes backing Spalk